Insights

Ideas, questions, and field notes.

Articles, research, audio, video, and observations drawn from work and life—published only when there is something useful to say.

Topics under consideration

Questions I am exploring.

  • What Does It Actually Mean to Be Visible in AI Search?
  • How E-E-A-T Connects SEO, AEO, and AI Search
  • Where Are Your Leads Getting Lost After They Contact You?
  • Why Most Small Businesses Do Not Need More Marketing Tools
  • What My AI Resilience Research Taught Me About Human Oversight
  • What Fly Fishing Taught Me About Reading Changing Conditions

Publishing

A home for future publishing without fabricated articles, episodes, dates, or archives.

A practical first step

Let’s Talk Strategy.

Bring the problem, not a software shortlist.

Let’s Talk Strategy